Equmedia, the first independent media agency in Spain, will manage the launch of Café Royal in the Spanish market. The Swiss brand will feature Robbie Williams as the perfect "Secret Agent in the Service of Good Taste" in the launch .
Café Royal new campaign is focused in a commercial in which- apart from selling the benefits of Swiss brand coffee capsule that is compatible with all current Nesspresso® machines- "Bully", the new song of Robbie Williams included in his latest work, will debut.
The campaign will be on air on major TV networks and it will also have a digital presence which will support a contest .
You can watch the spot here
